In order to help dealers improve store exposure and marketing efficiency, the "Xin" vision dealer video training camp was held in Xinlei Compressor Co., Ltd. on May 20-22, 2023. Xinlei Shares specially invited the short video landing training team that deeply cultivates the manufacturing industry, and organized dealer partners to carry out all-round enabling training such as short video account construction, shooting, video editing and hot spot operation and maintenance.
The lecturer, Zhang Kang, started from the account framework construction, the underlying logic, and the basic knowledge of short video creation of Tiktok, so that dealers could clearly define their own business positioning, person setting, content positioning, and create their own personal IP.
Mr. Zhang led everyone to analyze the content logic of explosive videos, and dealers and students drew short video platforms to operate dry goods.
In the communication session, everyone spoke enthusiastically and proposed what type of short video content should be selected for brand promotion in the air compressor industry; What are the attention points of short video accounts in various stages of operation; How to enhance fan stickiness and other issues. Mr. Zhang also gave positive suggestions on the marketing direction and model of the brand in terms of video for the characteristics of the air compressor products.
Only efficient action, is valuable! In the practical operation process, the on-site dealers were very active, actively consulted the teachers, and polished their own video works from the aspects of video content, copywriting and music.
On the closing day of the training camp, Xinlei Shares also organized sub-forum meetings, so that dealers had the opportunity to practice what they had learned and communicate with each other. In the discussion of the sub-forum meeting, Xinlei shares and dealers shared their own views and experiences, and jointly discussed the challenges encountered and coping strategies.
AI Energy Station Seminar:
The Energy Station discussion provided a unique exchange platform where AI support technical engineers shared their insights and experiences with dealers from different perspectives and fields. Participants interacted with each other, exchanged ideas, had in-depth discussions on specific issues, and jointly explored innovative solutions to achieve energy transition and sustainable development.
Energy saving solutions for all scenarios:
During the meeting, Xiao Gong, the pre-sales engineer of Xinlei Shares, took the dealers to deeply understand the importance of energy conservation in the whole scene, introduced a series of product applications and solutions, and made a solid step in achieving the goal of sustainable energy.
Excellent dealer sharing meeting:
Zhang Yongjun, national channel director of Xinlei Shares, shared his successful experience and breakthrough in the field of sales with excellent dealers from all over the country. Through interaction and communication, we have an in-depth understanding of the changes and challenges of the market, and also found new opportunities and development directions.
Northern Heating Market BOT project:
Achieve energy transition and move towards a low carbon future! Hvac industry energy conservation expert Pang Gong and dealer partners jointly discussed the development prospects of clean energy, shared the experience and results of the project, and opened up new industry energy storage for dealer partners.
Through these few days of learning, dealers all said that they benefited a lot. This training changed their cognition of short videos and their thinking mode of creating short videos, and learned a lot of useful tools and creative skills to better use online power to improve store sales.
In the future, Xinlei Co., Ltd. will continue to uphold the concept of empowering dealers as the core, learn and continue to explore with the majority of dealers, and jointly create new formats, new service models, and help marketing.
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